That’s not how HG operate though, the trailer will be the final gift from the ARG. Marketing has never been a HG strategy, they don’t have a PR division or a marketing division and that did not work out for them in the past.
What the last two years has shown them is, they get more work done, more respect, more players and less hate when they just focus all their time on the work and deliver content.
Traditional marketing models are a load of crap in my opinion anyway, they cater too much to poorly researched demographics (I have actually seen them create new demographics from the shit theyre forcing out there in my time).
The NMS playerbase has grown more in the last year by buzz created from the community playing the ARG and heralding atlas rises.
People called the marketing for NMS deceitful, but the thing is it wasn’t even marketing because they had no training in the field. I dunno if you know what it’s like to have a creative mind, but you usually wanna talk about the great ideas you just came up with even if they aren’t set in stone.
That’s what happened to Sean in interviews, and really what happened there was the games journalists reported it poorly, like most times they cut out the parts where he mentions these are features that might not make launch and instead just cut the interview so he’s just listing off features or just having interviews where he straight up says the game won’t have traditional multiplayer at launch buried on the website somewhere instead of at the forefront since that would’ve been very important information for people pre-launch ¯_(ツ)_/¯
Also marketing budgets are usually bigger than the actual development budget. Yes, marketing to the world is still stupidly more expensive than creating a product.