Keeping Strange Company

Hello Games Ltd is a limited company. People in business create these entities because it limits their personal liability. If the company goes bust, the individual directors and/or shareholders are not responsible for any debts the company owes.

A limited company is a legal entity, and, as such, it can own other limited companies. Hello Games is no longer one company, but several. Again, this is a common practice in business, and spreads the risk so, if, for instance, the publication arm of Hello Games gets into trouble, the rest of the company will not be affected.

Hello Games currently comprises the following companies:

Hello Games Ltd
Hello Labs Ltd
Hello Future
Hello Games Holdings Ltd
Hello Games Publishing Ltd
Hello Developments Ltd

These six companies comprise all I can readily find of Hello Games. However, between 2023 and 2025, there was a seventh company. This one:

Now the correlation of Sean Murray and LNF can only meaan Light No Fire. What was this company for? What was it intended to do? I any case, it was dissolved in November 2025, and ceased to exist.

Discuss.

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Is this the same address as their current studio?

Maybe he was concerned about LNF getting the backlash NMS got? Maybe it was during the bulk of the game development in case it didn’t work out?

In case there was a major leak?

Idk…I am not a business tycoon.

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I came across this a while back looking for updates on LNF’s trademarks, actually!

For trademark registrations in the US, EU, and a few other countries, HG had petitioned for the LNF trademark under the LNF Security company, instead of Hello Games directly. Later in 2024/5, these trademarks were then transferred to the main Hello Games Ltd.

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Hmph. A shell company to register a trademark… Might be connected to their experience with Sky. Possibly expected somebody to jump on them when they’d register the trademark for LNF, so they made another company that was less likely to be watched, and let that company handle the trademark registration, then folded it back in when the deed was done…

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Maybe digital security? Possible they were planning to do it all themselves instead of renting/outsourcing servers and security for those servers to one of the big tech giants sectors (Azure etc).

Maybe they realised it wasnt feasible and backtracked.

Nationality: one of me. Hup the parish!

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Yes, same address. LNF Security Ltd was actually owned by Hello Games.

LNF security has been wound up. Hello Games obviously feel they no longer need it.

Whatever the reason, LNF Security ceased to exist at the same time as Hello Games went dark, and left us to a bunch of redux expedition re-runs.

Makes me wonder what they’ve been working on in the meantime…

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Except 2023 was also the year the LNF trailer was released - and there could be no doubt about who owned it, and was developing it. There would seem to be little point in trying to hide who owns the trademark.

We also know that LNF had been in development for some considerable time before the trailer was released.

I am more inclined to believe that something happened in 2023 that created a need for LNF Security - and that by November 2025, that need no longer existed.

I just don’t know what it was.

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BSkyB came knocking for the word Sky, maybe they were worried Amazon would come knocking for the word Fire :grimacing:

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I honestly don’t know. If I were pushed to speculate, I’d say the most likely elephant in the room was Sony. We know HG entered into an agreement with Sony regarding the financing of NMS - but we don’t know what hooks and traps that agreement included.

It may be that Sony’s lawyers think they have rights in the future use of the name Hello Games - or of intellectual property developed by Hello Games. Registering the trademark to an entirely different company may be a way to bypass this. But what do I know?

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Im also thinking this was just a safety measure at one point but then it was later found to not be needed. Its very common for people to patent extra features, trademark extra names, etc. as a safety measure because there are always people out there who can find out about something secret your working on that could be big so they try to take the name before the company does to essentially ransom it back to them.

But from the looks of it, they didnt seem to need it I guess.

LNS Security seems like a company name that deals with managing money. So perhaps at one point they were thinking LNF was expected to be continually developed for a decade just as NMS has and so they decided to branch the LNF team into a separate smaller business that is managed by someone else entirely while SM moves Hello Games into becoming a publishing company… which makes sense because they are acting as publishers for Stage Fright now so im expecting that they would act as publishers for likely more indie studios.

But perhaps plans changed and they decided to go another route or use another name. Who knows.

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I’ve been wondering how this game is coming along. Has been quiet since the reveal but ultimately has only been a little over a year since it was announced.

Their last public post seems to be from about 8 months ago stating they were “lurking” but still “working”

Still a small 3 person studio so I’m happy to let them take all the time they need.

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