Howard Stern is an interesting choice. For starters, you have to subscribe to listen, which means millions of paying subscribers will have no idea what Waking Titan is. It is not as easily accessible for the ARG players as previous stations and no lit link on Project WT site yet. If subscribers generally pay for their content, then advertising on the station must be much higher cost. Anyone got any statistics? Could be thousands just for a daily plug. Satellite radio was supposed to be commercial free but the SiriusXM site states “over 150 channels of commercial-free music plus sports, talk, comedy, entertainment, news and more” but does have advertising links, etc.
Part of me is anticipating Stern will do a surprise interview with Sean Murray, but that breaks the fourth wall too much.