Completely agree 
Wasn’t an exhortation. 
Oh… That reminds me… a company I worked for in the late 2000s made an “paranormal investigation” ARG once, to advertise software, that completely bombed because nobody cared. I didn’t even know what an ARG was. And apparently nobody told the employees. They went through with it and had some plants ask leading questions in the (dead) forum, because there was hope that it catches on when people see an interesting discussion. I felt alas the youtubers (hired actors) were not likeable enough.
We at least remember the actors in WT fondly.