Am I going to play Light No Fire? Yes. However, I do have an issue with it. It looks too much like No Man’s Sky. Personally I think the game should have a completely different aesthetic. It’s fine if the game has similar mechanics and similar algorithmic systems, but at the very least, give it a different look.
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It’s almost as if it’s made by the same people.
Stylistically, Skyrim looks a lot like Fallout. It doesn’t seem to have hurt their popularity or sales.
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(The following is summed up from LNF Discord convos and elsewhere, not originally my idea:)
Among the old Greek gods, the Titans, there were brothers: Atlas, Prometheus, Epimetheus, and Menoetius.
Atlas was smart but opposed the new Olympic gods, and was punished to carry the sky as high above the human world as the underworld was deep. → “No Man’s Sky!”
Epimetheus (=hindsight) almost messed up the creation of humans, and Prometheus (=foresight) redeemed himself by giving the weak humans at least control over fire. Humans were not supposed to have such technology. → “Light no fire!”
But in the NMS, we can explore the sky, and the LNF trailer does show players with torches… Let’s hope HG continues to spite the negation in the title. 
(Alas/Luckily(?), Menoetius was rash and never amounted to anything famous, otherwise people would already start prophesying a motto for a third game.) 
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I always sort of took Light No Fire as less about, actual Fire and more about “Keep your head down” because, there are things you cannot fathom that are waiting patiently for you to make yourself known, etc.
More of a warning like, “Here be dragons.”
Obviously fire will also have a thematic element to the game too, as keeping your place lit might be one of the key componenets to keeping it safe, therefore everyone is behaving in stark contrast to the warning, by design.
Just my attempt at understanding the ethos that may have existed within the game before they even settled on a name.
And it is art we are talking about ultimately here, that title will have several meanings tied to it. But it certainly feels like it will also be the games version of “here be dragons”. Almost like a farewell message that travellers of this world will say to each other in passing.
Like “See you next harvest… Light no fire brother.” kinda vibe. May the Force be with you, etc.
I fully expect NPC’s to be saying it quite a bit at the end of most conversations. All in scottish accents of course. LDDDIGHT NO FIDDRE FRRRRDDRDIEND. A scottish accent that leans REAL hard on the consenant rolls. So one performed by an american 
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Well NMS has skies filled with Travellers so I am certain that LNF will have explorers lighting fires everywhere
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"C’mon baby, light my fi-errrrrrr. "
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Careful now… At your age, Jim Morrison impersonations could cause serious damage. And the leather jeans are not a great look, either…
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Apparently doing it any day over the age of 27 is known to be fatal. It has to be the jeans.
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