# ETARC logo **URL:** \ **Category:** Archive\ **Created:** [June 4, 2017, 11:12am UTC](https://forums.atlas-65.com/t/etarc-logo/63 "2017-06-04T11:12:03Z")\ **Posts on this page:** 3\ **Page:** 1
**Author:** ![Priathic](https://sea1.discourse-cdn.com/flex019/user_avatar/forums.atlas-65.com/priathic/32/67_2.png) [@Priathic](https://forums.atlas-65.com/u/Priathic)\ **Post date:** [June 4, 2017, 11:12am UTC](https://forums.atlas-65.com/t/etarc-logo/63/1 "2017-06-04T11:12:04Z")
Hey Emily, I was wondering about the Etarc logo. I thought at first that you’d used the logo from the Edison township seal, but then I noticed that the Edison tower was different. I’m always interested in graphic design so was wondering what reasons you’d made changes for? 🙂 ---
**Author:** ![Emily](https://sea1.discourse-cdn.com/flex019/user_avatar/forums.atlas-65.com/emily/32/19_2.png) [@Emily](https://forums.atlas-65.com/u/Emily)\ **Post date:** [June 4, 2017, 12:22pm UTC](https://forums.atlas-65.com/t/etarc-logo/63/2 "2017-06-04T12:22:58Z")
I wish I knew! We’ve had that logo, or a variation, as long as I’ve been in Edison. It’s entirely possible that someone made a change to it from the official township seal on purpose, but I think it’s more likely a case of little tweaks adding up over time-- like a really long game of telephone, I guess. ---
**Author:** ![jojo](https://sea1.discourse-cdn.com/flex019/user_avatar/forums.atlas-65.com/jojo/32/84_2.png) [@jojo](https://forums.atlas-65.com/u/jojo)\ **Post date:** [June 6, 2017, 1:40am UTC](https://forums.atlas-65.com/t/etarc-logo/63/3 "2017-06-06T01:40:21Z")
It is amazing the little tweeks things can go through - look at handwriting and lettering for instance and how certain letters changed over time. These days so many companies are always trying to rebrand that logos change all the time. [25 Famous Company Logo Evolution Graphics for your inpsiration](http://webneel.com/company-logo-evolution-history-brand) (a little click-baity but neat to see the differences)